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Pfeffer Sal
Pfeffer Sal
Created custom cards and giftwrapping with digital deliverables for a Christmas campaign
Project Overview:
A Christmas Campaign for Pfeffer Sal who deals with Skincare treatments.
The purpose was to promote the brand during the festive period, engage previous and new customers, and create a consistent seasonal experience.
The deliverables included a 12 days of Christmas Instagram posts, customer greeting cards, tissue paper, and wrapping tape.
The deliverables needed to evoke the brands visual elements.
At the festive period was a time to build brand presence, strengthen customer connection, and make packaging feel more premium and memorable for them.
Creative Concept:
To create festive icons that related to the brand’s runic look and feel.
This concept linked all elements together, such as typography, colour palette, icons, patterns and illustration style from Pferrer Sal.
I tried to keep the look seasonal without losing the brand’s identity
Planning and content structure:
I planned the 12-day Instagram series by creating a master photoshop layered file.
The greeting card message and wrapping materials fit into the same campaign by keeping a clean and basic look reminiscent of the brand.
Design development:
The visuals were created refined by Illustrator (icons) and Photoshop (gifs).
I adapted the design for different formats, from social media to print packaging.
Brand consistency:
I kept all outputs visually connected by using the same type, colours and style.
I repeated elements specifically the Christmas Trees for single and patterned visuals.
The campaign felt like one family of assets rather than separate pieces because I had kept all elements current and new within the boundaries of their guidelines.
Print and production:
I prepared files for print via Illustrator for layout colours into a ready PDF file for printers.
This includes bleed, colour mode, repeat patterns and scale. I understood how the artwork would be reproduced on paper and packaging via guidelines from the printers.
Hungry Design / One Fab Life
Hungry Design / One Fab Life
A brand to promote positivity and motivation via designing various merchandise deliverables
Project Overview:
Being a co-owner of the brands I was responsible for the branding and graphics.
There have been various projects involving creating merchandising deliverables including greeting‑cards, wedding favors, invites, badges, charms, posters, and branded stationery.
Initially it was targeted to audiences that is influenced by Japanese anime and manga culture; more in terms of encouragement, tenacity and also empathy within society.
The retail merchandise was created for not just because of the influence of japanese culture it was also for existing customer loyalty and also event and seasonal campaigns.
The core objective was to strengthen brand presence, create a collectible experience for new and existing consumers while unify gifting and merchandising with one visual identity.
Project goals
We had to build emotional connection and recognition of the brand.
Trying to make the merchandise feel more personal and premium.
Turn the merchandise into wearable/display‑worthy extensions of the brand.
Constraints: Conscience about budget and sometimes with timeline and schedules.
Creative Concept
The main theme or mood is mainly motivational, playful, bold, minimal but hand crafted.
The concept informed the visual language of the brand via illustration and typography.
This concept carried into all the merchandise and stationery for example repeat patterns, colour palette and iconography.
Branding and visual identity
We refreshed and extended the brand for this project that included logo treatments, wordmarks, monograms and special marks.
We chose the colour palette using primary, secondary, and accent tones.
Typography direction is various flexible but consistent in different deliverables.
Print and production
Prepared files in Illustrator / Indesign for printed material that was made inhouse. Merchandise like jewellery, t-shirts were prepped for external printers.
Outcome and impact
The merchandise was used for online sales, socials and inperson events.
Feedback was positive from customers, face to face, youtube and other socials.
Repeat customers, demographic was usually young. Requests for new designs.
Reflection
What worked best was utilising and promoting our mascot that was the strongest decision.
What I would do differently is to create a more tighter style guide but giving more freedom in creativity.
This project strengthened my skills within commercial merchandising, understanding consumers needs and creating a unified brand that can motivate and bring joy to them.
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