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Doubleme
Doubleme
Developing a logo, branding and exhibitions for a AR/VR company.
Project Overview:
This project was for an launch exhibition of the AR/VR technology HoloPortal.
The agency wanted to create an exhibition space to showcase their new technology.
The deliverables included large printed artwork, the logo brand along with iconography.
Brief and challenge:
To create an environment to showcase and demo the technology to the public.
Utilise the metaphor of Zhuangzi’s "Butterfly Dream” concept of human existence.
What made the project unique was visitors can instantly use the technology.
Branding and concept:
The visual direction and mood was clean, directional but create a sense of humanity.
Colour palette was utilising greys, black and white to create a sharp graphic style.
The identity and logo reflected the AR technology by the creation of different realities.
AR technology naming:
Name created for the AR technology: Holoportal
Reasoning behind the name: Aspects of an Hologram and doorway to another reality.
How it fits the agency brand: AR technology was to transfer yourself to another space.
Vinyl artwork:
The main visual ideas used across the exhibition graphics was consistent in style.
The layout was designed for large-format impact by measuring the exhibition areas.
The artwork worked in the physical space by pre planning diagrams and placement.
Final outcome
The finished installation achieved its purpose of exposing the brand and the technology.
Feedback from the client was positive and led to more enquiries and partnerships
This also led to an invite to showcase the technology at the Mobile World congress.
The client gave me full creativity and control over the branding.
Learning about low and high tack surfaces and how vinyl print reacts to them.
W1 London
W1 London
Create a brand and a trade exhibition for the launch of a new collection of fashion bags.
Project Overview
Brand creation and exhibition graphics for a luxury bag brand for professionals.
Launched at Pure London fashion trade show in London.
My role and responsibility was the Head of Graphics team.
Brand and concept:
The brand wanted to communicate luxury, urban and playfulness within the ranges.
Target audience: Mainly for working professionals but also for students and creatives.
Visual direction: The overall feel was to create luxury, the sub brands are urban and play.
Trade show setup:
The exhibition space and gantry were surveyed by creating spatial visual mockups.
The bags were planned for display by deciding what background was used for each.
We had to be mindful not to over flow the space with our designs.
Graphics and presentation:
Large-format graphics created had to be careful and detailed when creating the artwork.
The design supported the luxury positioning by using a variety of blacks and lighting.
The stand, branding, and product display worked well together as different sub brands (West One & Funky Bone); but unified into a single luxury brand of W1 London.
Outcome:
The final exhibition achieved its main objective of exposure into the fashion industry.
The response has been positive with retailers already preparing buying negotiations.
First time managing designers, allocation of work, towards deadlines and large scale.
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