The Challenge

To analyse and research into similar competitive brands within the UK market of high end travel business orientated bags. Their brand image, advertising and other related collateral to create a new brand of bags while utilising the feel of London.

My Role and Skills used

My role was the lead designer that managed a team of creatives, working closely between the brand, the bag designer and the production team that we constantly liaised overseas to create various bag prototypes and accessories with the brand. 

Skills: Branding, Guidelines, Print Production, Digital, Photography, Exhibition, Prototyping, Storyboarding, User Testing, Market Research, Advertising. 

The Outcome

The launch of the brand at Pure London, a fashion trade show for suppliers and retailers of upcoming brands. This involved the production and direction of the exhibition stand with priority on showcasing the entire range of the W1 London.

The Challenge

Utilising the ECB (England Cricket Board) brand and the Investec sponsor to create visuals for a patented USB Card. This includes the direct mail packaging that houses it and the USB digital content and finding ideas to data capture attendees details.

My Role and Skills used

My role was the visual designer for creating the look and feel of the facade of the card, the direct mailer, storyboard the onboarding process (via a Flash application) for data capture, and with the access to an exclusive online microsite of the event.

Skills: Branding, Guidelines, Print Production (Adobe Creative Suite), Digital Web and Animation (Adobe Flash), Microsoft Excel, Prototype Testing, Storyboarding.

The Outcome

While liaising with Paragon Sports (event organiser), ECB on guidelines and also with the developer behind the data capturing via the content. We had successfully made a pre invitation card for VIPs for the event and captured their details digitally.